Terpstra, Vern. International marketing / Vern Terpstra, Ravi Sarathy. - 7th ed. - Fort Worth : Dryden Press, 1997. - 968 p. : ill., map ; 24 cm. - The Dryden Press series in marketing. . - The Dryden Press series in marketing . Includes bibliographical references and indexes. ISBN: 0030180228 Subjects--Topical Terms: Export marketing--Management.Export marketing. Subjects--Index Terms: marketing. International marketing. Dewey Class. No.: 658.848 / V I