Terpstra, Vern.

International marketing / Vern Terpstra, Ravi Sarathy. - 7th ed. - Fort Worth : Dryden Press, 1997. - 968 p. : ill., map ; 24 cm. - The Dryden Press series in marketing. . - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

0030180228


Export marketing--Management.
Export marketing.

marketing. International marketing.

658.848 / V I