Kerin, Roger A.  <br/><br/>
Strategic marketing problems :   cases and comments /  
Roger A. Kerin, Robert A. Peterson.  
 - 4th ed.  
 - Boston :   Allyn and Bacon,   1987. 
 - 735 p. :   ill. ;   25 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / r s