TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems : : cases and comments / 
U1  - 658.8 21
PY  - 1987///
CY  - Boston : 
PB  - Allyn and Bacon, 
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
N1  - Includes bibliographies
ER  -