@book{18733,
	author = {Wind, Yoram. and Mahajan, Vijay,},
	title = {Convergence marketing :},
	publisher = {Financial Times Prentice Hall,},
	year = {c2002.},
	address = {Upper Saddle River, NJ :},
	url = {http://www.loc.gov/catdir/toc/fy031/2002282225.html}
}