running with the centaurs Wind, Yoram. creator Mahajan, Vijay 1948- Gunther, Robert E. 1960- text bibliography nju Upper Saddle River, NJ Financial Times Prentice Hall c2002 2002 monographic eng

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xxviii, 336 p. : ill. ; 24 cm. Machine generated contents note: PART 1: UNDERSTANDING THE CENTAUR 1 --CHAPTER 1: The Centaur Awakens3 --CHAPTER 2: The Reality of the Centaur 27 PART 2: NAVIGATING THE FIVE Cs OF CONVERGENCE 61 --CHAPTER 3: Converging of Customerization 63 --CHAPTER 4: Converging on Communities 91 --CHAPTER 5: Converging on Channels 115 --CHAPTER 6: Converging on Competitive Value 143 --CHAPTER 7: Converging on Choice 173 PART 3: MASTERING CONVERGENCE MARKETING 199 --CHAPTER 8: Transforming Marketing 201 --CHAPTER 9: Convergence Marketing Strategies 225 --PART 4: TRANSFORMING THE ORGANIZATION 255 --CHAPTER 10: Designing the Convergent Organization 257 --CHAPTER 11: C-Change 289 --CHAPTER 12: Conclusion 315. Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. Includes bibliographic references and index. Internet marketing Marketing Consumer behavior Communication in marketing HF5415.1265 .W558 2002 658.8 0130650757 9780130650757 2002282225 http://www.loc.gov/catdir/toc/fy031/2002282225.html http://www.loc.gov/catdir/toc/fy031/2002282225.html EXW 020522 20260622100325.0 12784837