Hutt, Michael D. <br/><br/>
Business Marketing Management :   A Strategic View of Industrial and Organizational Markets /  
Michael D. Hutt, Thomas W. Speh. 
 - 6th Ed. 
 - Texas :   The Dryden Press,   1998. 
 - 777p :   Ill. ;   24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030206332 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management--Case studies.
<br/><br/><label>Subjects--Index Terms: </label>Sales Administration. Marketing Management. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / m b