TY  - BOOK
AU  - .Hutt,Michael D.
AU  - .Speh,Thomas W
TI  - Business Marketing Management : : A Strategic View of Industrial and Organizational Markets / 
SN  - 0030206332
U1  - 658.8 21
PY  - 1998///
CY  - Texas : 
PB  - The Dryden Press, 
KW  - Industrial marketing
KW  - Management
KW  - Case studies
KW  - Sales Administration
KW  - Marketing Management
N1  - Includes bibliographical references and index
ER  -