Pride, William M. <br/><br/>
Marketing :   Concepts and Strategies /  
William M. Pride, O. C. Ferrell. 
 - 9th. st.  
 - Boston, USA :   Houghton Mifflin,   1995. 
 - 752 p. :   ill. ;   26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780395728314 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing Management.
<br/><br/><label>Subjects--Index Terms: </label>Product Decisions. Buyer Behavior. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / w m