TY  - BOOK
AU  - Pride, William M.
AU  - O.C.Ferrell
TI  - Marketing : : Concepts and Strategies / 
SN  - 9780395728314
U1  - 658.8 21
PY  - 1995///
CY  - Boston, USA : 
PB  - Houghton Mifflin, 
KW  - Marketing
KW  - Marketing Management
KW  - Product Decisions
KW  - Buyer Behavior
N1  - Includes bibliographical references and index
ER  -