000 00845nam a2200289 4500
999 _c9857
_d9857
003 INP
005 20260622095952.0
008 180513s1995 nyuoka|frb 001 0 eng d
020 _a9780395728314
040 _aEG-INP
_beng
_cEG-INP
082 0 4 _221
_a658.8
_bw m
100 1 _aPride, William M.
245 1 0 _aMarketing :
_bConcepts and Strategies /
_cWilliam M. Pride, O. C. Ferrell.
250 _a9th. st.
260 _aBoston, USA :
_bHoughton Mifflin,
_c1995.
300 _a752 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 4 0 _aMarketing.
_92111
650 4 0 _aMarketing Management.
_92112
653 0 _aProduct Decisions.
653 0 _aBuyer Behavior.
700 1 _aO. C. Ferrell,
_eauthor.
901 _aEGPV 18
902 _aEGPV10
903 _aoriginal
942 _2ddc
_cBK