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Terpstra, Vern.

International marketing / Vern Terpstra, Ravi Sarathy. - 7th ed. - Fort Worth : Dryden Press, 1997. - 968 p. : ill., map ; 24 cm. - The Dryden Press series in marketing. . - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

ISBN: 0030180228

Subjects--Topical Terms:
Export marketing--Management.
Export marketing.

Subjects--Index Terms: marketing. International marketing.

Dewey Class. No.: 658.848 / V I