Institute of National Planning CatalogBusiness Marketing Management :
Hutt, Michael D.
Business Marketing Management : A Strategic View of Industrial and Organizational Markets / Michael D. Hutt, Thomas W. Speh. - 6th Ed. - Texas : The Dryden Press, 1998. - 777p : Ill. ; 24 cm.
Includes bibliographical references and index.
0030206332
Industrial marketing--Management--Case studies.
Sales Administration. Marketing Management.
658.8 / m b
Business Marketing Management : A Strategic View of Industrial and Organizational Markets / Michael D. Hutt, Thomas W. Speh. - 6th Ed. - Texas : The Dryden Press, 1998. - 777p : Ill. ; 24 cm.
Includes bibliographical references and index.
0030206332
Industrial marketing--Management--Case studies.
Sales Administration. Marketing Management.
658.8 / m b